The research programme aims to :
Firstly, to analyse the available data and develop customer portfolio segmentation models using the state of the art academic skills and Datalab technologies. The list of subjects of interest to BNP PARIBAS Personal Finance will be specified and validated jointly as the exchanges and test results progress.
Some examples of research topics are suggested below to initiate the work:
The final objective of this research programme would be to develop joint research projects between the two parties which will be defined at the end of the agreement, in order to increase and consolidate the level of excellence of the economic partner.