What are the processes that allow societal models of access to goods and services (social business and BOP) to constitute levers of strategic renewal of the company? The case of a multinational agribusiness company.

Summary Some researchers have recently studied the role of social business and BOP projects as a lever for innovation, or even as a reverse innovation, for multinationals in developed countries. This longitudinal study analyzes in depth the case of a multinational food company and explores the role of social business and BOP (SBOP) projects in the strategic renewal of this company: helping it to be simultaneously more sustainable (in the face of current environmental and social challenges) and competitive. She analyzes the process of this strategic renewal based on SBOP projects and the key factors of success of this renewal. Among them: a double approach ("top down" and "bottom up"), articulated on three levels: individual, collective and organizational. It also highlights the impact of the societal orientation of the projects, as a gas pedal and amplifier of this renewal.