The contribution of creativity in eco-innovation processes: proposal of the EcoASIT tool to foster eco-ideation of sustainable systems.

Summary Today, the challenges brought by sustainable development require the development of new offers and new uses within the framework of an eco-innovation process integrating environmental and societal approaches.This thesis aims to study the interest of using creativity tools to instrument the idea generation and new concept generation phases during eco-innovation processes. This adaptation is argued on the conceptual level by showing the theoretical affiliations between the two tools and on the experimental level by presenting the results of our different experiments. We show that the EcoASIT tool has a strong potential in the eco-innovation process by proposing to efficiently stimulate the ideation phases on all the axes of sustainable development.From a state of the art on the concept of eco-innovation and on the eco-innovation support tools, we show that, if there are many tools, few of them are precisely focused on the idea generation phase, or ideation. To address this gap, our research is based on an adaptation of the creativity tool ASIT into EcoASIT.