The idealtypical representation of a new organizational benchmark in training: the L-agency.

Summary Our research focuses on the updating of a new organizational benchmark, because we suspect a context favorable to its emergence. To do this, we have mobilized the literature dedicated, firstly, to organizational dynamics and, secondly, to the mode and content of organizational representation. Organizational dynamics proposes coevolution as a framework for understanding because it includes different motors that trigger the appearance of new forms of organization. The theory of organizations reveals great idealtypes, organizational markers, reflecting a specific arrangement. In these footsteps, we have developed a research methodology that relies on the construction of an idealtype, based on qualitative data, with start-ups. The results show the formation of an idealtype characterized by a playful logic that favors innovation but also learning.