Crossed views on brands in the digital era: challenges and key success factors?

Summary Digital transformation is changing the way brands communicate and the way they conceive the customer experience. The use of new technologies is a major challenge for brands. How are companies adapting? What are the priorities? From physical to digital, which customer experiences? What changes for brands? Coordinated and moderated by Géraldine Michel, Professor at IAE Paris, Director of the Brands & Values Chair, it will include Christine Balagué, Professor, holder of the Social Networks and Connected Objects Chair, Telecom Ecole de Management-Institut Mines telecom, Ann-Sophy Cicofran, Strategic Planner and Digital Scenarist, Ogilvy, Alexandre Kane, Chief digital Officer, EM Lyon, Michaela Merk, Digital Consultant, Merk & Partners and Billy Salha, Director Europe and Asia, Bic.