Corporate Social Responsibility as seen by the executives of La Poste Group: what are the gaps between the implicit and the explicit and between the practiced and the required?

The objective of this paper is to put into perspective the way managers of La Poste Group interpret the notion of CSR, the CSR policy deployed by the company, the expectations formulated towards them and the way they put it into practice in order to identify possible gaps in these interpretations, likely to trigger a sensemaking process. Based on a review of the literature, we propose an analytical framework that highlights the potential gaps between the implicit and the explicit and between the practiced and the prescribed. The analysis of the results highlights gaps in the interpretations of the concept of CSR and the content explained by the organization on the one hand, and on the other hand, in the interpretations of the dimensions that fall under the implementation of CSR. However, the values professed and shared within the Group in relation to CSR ensure a certain consistency in interpretations and mitigate these discrepancies.