Measure social metrics with Sodatech : a monitoring and analysis platform of Big Data.

Summary Social Network Services (SNS) nowadays require marketing research study using Big Data tools. In this paper we present Sodatech platform: a monitoring and analysis tool of big data to help researchers and SNS community managers to measure effectiveness of social media marketing activities. Sodatech platform provides three functions: collect massive data from social network. analyze marketing metrics with big data tools. display intuitive data in a dynamic and interactive interface.