Understanding consuming, contributing and creating behaviors on social networks with network structures.

Summary This research aims at classifying social networks users' behaviors and modeling impact of social network structures on three categories of actions: consuming, contributing and creating. An empirical study on 1825 users of a social network specialized on food and recipes shows first that we can score users regarding their action of consuming, contributing and creating. In a second step, we create different graphs of interactions between individuals and characterize each of the three behaviors by network structures variables. We show that creators belong to a central layer, contributors to an intermediary layer and consuming to a peripheral layer of users.