Seminar organised jointly by the ILB’s FaIR (Finance and Insurance Reloaded) programme and the Observatoire de l’Epargne Européenne


17h – 17h10: Introduction – Marie Brière (Scientific Director of the FaIR programme) and Grégoire Naacke (Director of the Observatoire de l’Epargne Européenne)


17h10 – 17h30 : Christian Schmidt (Professor Emeritus, Paris Dauphine PSL University): Why should economists be interested in neuroscience?

17h30 – 17:50 : Bastien Blain (Junior Professor at Paris 1 Panthéon-Sorbonne and Honorary Associate Professor at University College London)

17h50- 18h10: Discussion by Alan Kirman (Director of Studies, EHESS)


18h10 -19h00: Round table: Applications of cognitive neuroscience in economics and finance

Moderator: Franca Glenzer (Assistant Professor, HEC Montreal)

Jean-François Gajewski (Professor, Iaelyon School of Management)

Pierre-Majorique Léger (Professor, HEC Montreal, Co-director of Tech3Lab)


Discussion by Milo Bianchi (Professor, TSE)

Neuro-economics analyses the brain activities involved in economic decisions (choosing, buying or selling, cooperating) and seeks to understand the underlying mental processes (evaluating, calculating, but also feeling attraction or repulsion). Interdisciplinary in nature, it lies at the crossroads between neurophysiology, experimental psychology and microeconomics. Numerous applications of neuro-economics are now emerging, particularly in finance and marketing, providing a better understanding of the attitudes and behaviour of economic agents (consumers, savers, investors, influencers, etc.) and their choices in the face of different types of uncertainty, as well as their reactions to the introduction of digital services and artificial intelligence tools (financial applications on smartphones, robo-advisors, etc.).

This webinar aims to explore the lessons of neuroscience for economic and financial players.

  • What do we know today about measuring brain activity that could be useful to economists?
  • What can we learn about human behaviour and financial decisions (risk-taking, impact of stress, mental fatigue, emotions and perception (or apprehension) of the behaviour of others)?
  • What are the recent applications of neuroscience to economic, and in particular financial, activities?


  • Observatoire de l’Épargne Européenne,
  • Finance and Insurance Reloaded – FaIR


Online conference